Nutrition news

Vitamin Angels’ Mother’s Day Campaign Highlights the Urgency of Maternal and Child Nutrition

Vitamin Angels’ evidence-based nutritional interventions support healthy pregnancies, improve birth outcomes, reduce infant mortality, and protect under-fives from debilitating childhood infections. Image courtesy of Vitamin Angels.

Goleta, California—Vitamin Angels has announced the launch of a donation campaign to raise awareness of the urgency of maternal and child nutrition. To celebrate Mother’s Day, the campaign runs from April 29, 2022 through May 8, 2022, with Vitamin Angels corporate partners Eu Natural, Nourished and Nature’s Sunshine matching campaign donations up to $35,000.

Underscoring the urgency, Vitamin Angels shared that micronutrient deficiencies (a lack of vitamins and minerals) affect more than 2 billion people worldwide and half of all women and girls in low- and middle-income countries. . Malnutrition causes 45% of deaths in children under 5, good nutrition is essential for a healthy and productive life.

“For pregnant women and young children, nutrition is urgent. Every day counts. There’s no “catch up later,” said Howard Schiffer, founder and president of Vitamin Angels and WholeFoods magazine’s 2021 Person of the Year. “Mother’s Day should remind everyone that nothing should come between a mother and her child’s healthy future.”

Campaign donations will be used to support Vitamin Angels’ work to provide nutrition to communities that lack access to health care. To learn more and donate, visit: www.vitaminangels.org/mothers-day-2022.

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