The Top 5 articles on technology and data included the topics of data-driven marketing, getting marketing and websites HIPAA compliant, big data challenges…
Using technology for marketing initiatives and optimizing and protecting patient data were two of the top technology issues for chiropractors this year. Reaching patients digitally became even more imperative during the COVID-19 lockdowns and health issues in 2021, as technology and data took center stage.
Top 5 articles on technology and data from the Chiropractic Economics website included the topics of data-driven marketing, marketing and website HIPAA compliance, big data challenges and opportunities for chiropractic, ransomware removal and cyber attacks.
“Your CA’s phone skills and how they greet and interact with the patient will always be extremely important in getting patients to sign up for a plan, but do you know what one of the most important factors is? Your communication,” writes Mikes Bodzin, DC, on data-driven marketing and successful tracking. “Your communication is the most important part of getting them to say yes to care and sign up for a plan.”
Ransomware removal and cyberattacks facing chiropractors ranked as the most popular technology and data story of the year.
“Each month, the risk of having your office shut down forever, or having a doctor of chiropractic or other health care organization having to spend an average of $158,000 in fines and repairs for ransomware removal, compared to a ransomware attack, is increasing more and more,” wrote Ty Talcott, DC, CHPSE. “This year is already proving to be another record high, with a massive increase in attacks on small and medium chiropractic and health care practices.”
Here are the Top 5 most popular technology and data articles of 2021:
5. Examples of data-driven marketing and implementation for your practice
BY MILES BODZIN, DC
Think of the last 20 new patients you received. Of these 20 new patients, how many of them did you register for care? Now, we all know that not every new patient will be a perfect fit or the right candidate to enroll in care. With this in mind, 18 or 19 of them should have been registered. Your figures are not there yet? This means that you need to focus on your registration. This really translates into the strength of your findings report.
4. Dig deep into your patient-generated health data for marketing – part I
BY MICHELE WOJCIECHOWSKI
The first metric that should always be tracked and managed when it comes to patient loyalty and retention is called “Carepath Retention” or “Carepath Completion Rate”. Basically, if the average care plan for patients is 2x/week for 6 weeks, what percentage of patients actually attend all 12 visits (or complete their care plan)? This number gives great insight into patient engagement, satisfaction, and of course, retention.
3. How your marketing could derail a once HIPAA-compliant website
BY RACHAEL SAUCEMAN
When working with a marketing partner, in many cases there is little or nothing the marketing agency employees can do with that patient information that actually helps you understand if your marketing budget has driven to real living patients. . It is therefore difficult to determine the return on investment of existing marketing tactics.
2. Big Data Challenges for Chiropractic: Size Matters to Improve Policy and Help More Patients
BY JAY GREENSTEIN, DC
So think about this scenario – every clinical, demographic and financial variable in your EHR can be exported to a data lake – a repository of data in its natural format… If my team of doctors from our multiple chiropractic rehabilitation clinics want to know what the treatments perform best based on specific clinical and demographic variables – for example, women with nonspecific low back pain aged 45 to 55 – machine learning can do that.
1. Removal of the most common ransomware and cyberattacks in the healthcare industry
BY TY TALCOTT, DC, CHPSE
The national average cost to solve a ransomware attack is $158,000. Chiropractic practices and other primary care practitioners are typically on the smaller end of institutional size and typical costs, including ransomware removal, are more in the $90,000 range or less, but that can still shut down many practices… Some adopt the attitude, ‘Let them come after me. If I’m hit, I’ll close and declare bankruptcy! Unfortunately, this can avoid some costs, but government fines are like IRS actions and aren’t usually reversed in bankruptcy.
For more information or articles on technology and data in chiropractic, visit chiroeco.com/?s=technology+data.