Over the past year, the natural products industry has seen dramatic changes in the way consumers live, eat, think and function. Want to know which articles have been the most viewed on newhope.com this year amid all these changes?
Below are the stories that stood out.
1. The finalists of the NEXTY Awards 2021
The NEXTY Awards recognize the “pinnacle of excellence” in the natural products industry.
The competition is fierce. These new products must target a problem or problem that is not widely addressed, take a creative approach using clean, sustainable ingredients coupled with transparency and show that they are true innovators who do not simply take an approach. ” me too “.
New this year: Judges have been invited to take home some of the products from each category assigned to them and prepare them in their kitchens.
With over 800 nominees for the 2021 Natural Products Expo West Virtual NEXTY awards, 77 products stood out for their innovation, inspiration and integrity in 23 categories. Hundreds of other nominees competed and 78 products were chosen from 23 categories for the 2021 Natural Products Expo East NEXTY Awards finalists.
These two stories top our list because they represent the best natural products that have emerged this year.
Although it faces many challenges, a nutritional study that looked at the effectiveness of vitamin C and zinc supplements in fighting COVID-19 still found a reduction in symptoms of more than one. day for supplement takers versus those who received the regular standard of care.
Problems running the study forced the researchers to terminate the study prematurely after 10 days (instead of the originally scheduled 28-day trial). Due to the small size of the study population, the researchers concluded that the supplements did not work.
The supplement industry has seen a tsunami of change and pivot to adjust to a new reality this year.
This list highlights immune supplements, including vitamin D’s new hero status, as well as how natural retailers are the new gatekeepers able to focus more on supply chain transparency, which can open the door for natural product companies to educate their customers more thoroughly. Others on the list: CBD, stress relief solutions, and how adaptogenic herbs will continue to adapt.
There is a growing interest in mitochondrial health these days, which makes this an ever popular story on newhope.com.
Each cell contains 1,500 mitochondria, organelles, specialized structures that function as the powerhouse of the cell. They have their own DNA and are passed from mother to child. Mitochondria accumulate in organs and tissues with a great need for energy. Its favorite supplement ingredient, according to the article, is coenzymeQ10 which converts the energy found in carbohydrates and fat into adenosine triphosphate (ATP), which provides energy to help cells do things, including muscle contractions (which is especially important for the heart).
Who doesn’t love recycled veg, “fucking good cocktails”, functional broths and drinks, ancient grains, fermented tempeh, and sparkling herbs?
The 2021 Naturally Bay Area Pitch Slam showcased growing brands of natural food and drink with entrepreneurs all competing in a virtual pitch slam. Paul Voge of the herbal sparkling water brand Aura Bora won the competition. Wild For Superfoods CEO Aleem Ahmed took second place for the brand’s line of air-puffed crisps made from an ancient grain called teff. The Audience Award went to Ugly Pickle Co., which also won third place from the judges.
Businesses owned by Blacks, Indigenous Peoples and People of Color (BIPOC) have accounted for more than half of all businesses launched in the United States in the past 10 years. Even though the number of minority-owned businesses increased by 35%, the average gross revenues of these businesses increased. decreased by 16%. Not having access to sufficient capital is a huge reason.
This story highlights networking and mentoring groups for BIPOC-owned companies including JEDI Collaborative, Project Potluck, Hello Alice, Latino Business Action Network LBAN, and National Hispanic Business Group. Read it for tips on lending, banking, and investing options as well as grants available to BIPOC business owners. The article also offers other suggestions for business resources and accelerators such as the New Voices Foundation, the National Minority Supplier Development Council NMSDC, and the Minority Business Development Agency (MBDA) of the US Department of Commerce.
When the pandemic hit the United States in 2020, Hailey Swartz and Jason Rosenbaum, co-founders of Actual Veggies, asked to incorporate their plant-only burger idea into the $ 50 million New Protein Fund at Big Ideas Venture Accelerator. Their presence helped hone their business skills and land a spot in the Pop Up Grocer.
Their attraction to high traffic caught the attention of Diane Rubizhevsky, a broker who got Actual Veggies spots on QVC.
The co-founders went from trying out with co-packers to a $ 75,000 race. Swartz and Rosenbaum also found that the hard way going for a more expensive and convenient co-packer was way better than trying to save the money and do it all themselves. In this article, the pair share tips and ideas on finding the right co-packer and how to increase production for QVC.
A pair of Gen Z entrepreneurs recently launched a product called Confidence Drink; it’s a functional drink full of adaptogens, GABA, B vitamins and magnesium, and completely free of sugar and caffeine. The company uses influencer marketing to connect with its target audience and capitalize on a growing trend: younger generations looking for ways to deal with stress and insomnia.
New Hope Network’s NEXT Data and Insights consumer research found that sleep and stress levels are very influential factors in determining whether consumers take supplements. In the survey, 18.1% of Millennials and Gen Z cited stress as a reason for taking supplements, compared with 7.4% of Baby Boomers and 14.4% of Gen X. Sleep was the number one concern of young consumers in the survey, with 19% of Gen Z respondents and 20.3% of Gen Y respondents choosing sleep as the main reason they take supplements, compared to Gen X and baby boomers at 11.3% and 11.7%. , respectively.
As more conventional supermarkets shift to offer buyers sustainable fish and seafood, health food retailers face increasing competition. But there is an opportunity here too, as many consumers are confused as to what constitutes ‘sustainable’ in seafood.
This is why training employees and buyers is a priority for many operators, as the higher costs and inconsistent availability of sustainable seafood remain obstacles to the growth of the sector.
Chuck Anderson, vice president and partner of Certified Quality Foods, a Dallas-based seafood quality analyzer, said in the article to “start by training seafood counter staff on the basics of seafood standards. ‘sustainable supply of the enterprise’. Support this effort with point of sale signs and QR codes to highlight stories about the people and companies behind the products being sold.
“A good story can be more effective than a website filled with technical standards,” says Anderson.