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Sephora launches its website in the UK

[Updated] Sephora launches in the UK

Popular beauty retailer Sephora has launched in the UK, taking over the Feelunique website.

On October 17, the Feelunique site, which Sephora acquired a year ago, became sephora.co.ukfeaturing the brand’s signature black and white stripes.

Sephora markets a range of professional spa and beauty brandsincluding Medik8, Dermalogica, Elemis, Advanced Nutrition Program, BeautyPro, CND, Apraise, Gellux and Jane Iredale.

The new website, paired with the Sephora app, will offer UK consumers a way to shop Sephora’s product selection, which includes select professional brands of makeup, skincare and wellness products, as well as retail brands only.

Sephora.co.uk will sell brands exclusive to Sephora UK, including Tarte Cosmetics, ILIA, Makeup by Mario, GXVE by Gwen Stefani, Skinfix, Vegamour and its own Sephora collection.

Meanwhile, high-end beauty brands including Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN, Glow Recipe, etc. Sephora’s holiday assortment and advent calendars will also be available on the website at launch.

The online launch will be followed by the opening of a Sephora store in London in spring 2023, allowing consumers to benefit from in-store physical service and beauty expertise.

To celebrate its UK launch, Sephora is hosting a beauty event in London on October 20 at One Marylebone to give UK visitors and beauty fans a full taste of the Sephora universe, exploring new beauty products, brands and trends.

The event will include a brand show, masterclasses, beauty interviews and surprise guests.

Chris de Lapuente, Chairman and CEO of Sephora, said: “We are delighted to bring Sephora to the UK, meeting the strong UK demand for our unique prestige beauty experience.

“UK customers will be encouraged to explore and discover the best versions of themselves as we support them on their beauty journey with a fantastic selection of tried and tested classics and new independent brands.

“We will offer UK consumers a pioneering beauty selection that is best in class when it comes to innovation, diversity and inclusion. The UK is home to a vibrant beauty and wellness market that Sephora will strive to surprise and delight with its craftsmanship and creativity. Our passionate team look forward to serving and inspiring UK customers under the Sephora brand. »

What do you think of Sephora’s launch in the UK? Let us know in the comments…