London, United Kingdom – 31st March 2022 – Rapid Nutrition PLC (Euronext Growth: ALRPD, OTCQB: RPNRF), has entered into a non-binding letter of intent to acquire a highly successful plant-based brand, well known for its vegan product bundles and premium marketing. ‘affecting. Rapid Nutrition, a natural healthcare company focused on complete nutrition, diet management and life science products with extensive global distribution, continues to expand its premium product portfolio by focusing on the growing vegan category. The proposed acquisition, scheduled for the next quarter, subject to final agreed terms, aligns with the company’s strategy to expand globally while expanding distribution and marketing opportunities.
With sales topping $1.1 million in its first year alone, the acquisition combines the public’s growing passion for the vegan lifestyle with social media popularity, including an extensive team of high-profile influencers. international. With the vegan food industry now worth $15 billion, its vegan offering represents over 90 options within the vegan niche, a perfect way to complement Rapid Nutrition’s current flagship brand, SystemLS, which incorporates a growing range of innovative vegan formulas.
“With rave reviews, strong sales and a vibrant influencer brand, this proposed acquisition is an ideal addition to expand and complement our Direct-to-Consumer growth, leading marketing force and new outlets,” said Rapid Nutrition CEO Simon St. Register. “This acquisition will help Rapid Nutrition marry science with innovation in a way that appeals to both customers and investors.”
The plant-based protein market is expected to reach $7 billion in revenue by 2025. With a focus on health and wellness that has grown throughout the pandemic, Rapid Nutrition is energizing the field of products herbal. In a recent Diet and Health Survey by the International Food Information Council Foundation, 70% of consumers believed that high plant-based protein was healthier to eat.
Based on the Vegan brands’ historical performance, the acquisition is expected to add more than $2 million in incremental revenue for Rapid Nutrition as well as new marketing and influencer opportunities. The company boasts a growing presence on Facebook, Instagram, Pinterest, Snapchat, TikTok and YouTube, as well as an extensive messaging database.
About Rapid Nutrition
Dedicated to developing and distributing premium, science-based health and wellness brands around the world, Rapid Nutrition shares a host of award-winning products with consumers who are passionate about “Made by Nature, Refined” innovations. by science”. Rapid Nutrition’s top-notch science team matches the experience of its leadership team to keep both the company and consumers abreast of the latest industry trends and developments, while aligning with industry leaders worldwide to provide effective supplements and solutions. Rapid Nutrition aims to be the supplier of choice globally by providing premium brands with the highest quality ingredients to deliver optimal results.
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