Nutrition articles

People overconfident after sharing articles

AUSTIN (KXAN) — A new research study from the University of Texas at Austin has found that sharing on social media makes people overconfident in their knowledge.

According to the study, sharing news articles with friends and social media followers can trick people into thinking they know more about the topics of the articles than they actually know.

“Social media sharers think they know about the content they’re sharing, even if they haven’t read it or only glanced at a headline,” the study suggests. “Sharing can create this confidence building because by putting information online, sharers are publicly committing to an expert identity. It shapes their self-esteem, helping them feel as knowledgeable as their position makes them feel.

The research was published online ahead of time in the Journal of Consumer Psychology.

The study included recent data from the Reuters Institute for the Study of Journalism which showed that 51% of consumers who “read” an online news story actually read the entire story, while 26% read a part of the article and 22% only look at the title. or a few paragraphs.

According to the study, the research also suggested that social media companies have been experimenting with ways to encourage people to read articles before sharing them.

“If people feel better informed about a topic, they also think that maybe they don’t need to read or learn additional information about that topic,” said Susan M. Broniarczyk, professor of marketing. , in the press release. “This miscalibrated sense of knowing can be difficult to correct.”