Australia’s largest independent ticketing company, Oztix, today celebrated its 18th anniversary by launching a new branding and website, including the smartest personalized event recommendation service on the market.
Prior to COVID, Oztix sold over 2.5 million tickets per year and when the pandemic struck it created a significant period of stress, uncertainty and lost revenue for the company and the team.
While really busy not making any money, Oztix took the time to implement some of the most significant jobs and improvements in the company’s history – emerging stable, streamlined, and ready to go.
The Oztix smart homepage is launched today, a first in the Australian ticketing industry. Driven by a leading proprietary recommendation engine and powered by Oztix customer profile data, AI technology creates an entirely unique browsing experience for every user. With 18 years of enriched consumer insight, algorithmic learning, and shopping and browser interaction data, the new homepage delivers a highly personalized browsing experience, while serving as a leading promotional channel on the market.
Similar to accessing a well-used Spotify or Netflix account, the Oztix smart homepage will provide its customers with a reliable and personalized concert guide. Each time the website is used, the recommendation engine gets more information to become smarter. Those who want an even more personalized experience can add additional information to reinforce recommendations such as location, favorite artists, or event categories.
Modeled on the company’s recommendation email engine, which when launched quadrupled ticket conversions, the Oztix team applied this proven technology to the browsing environment. Beta testing has already given incredible results.
Since the start of 2021, Oztix has made significant improvements to its full feature set. Their customer reporting platform now allows promoters to easily compare ticket sales between their events.
Customers now have the ability to split settlements, ask personalized questions of customers during the purchase process, and easily bundle products with tickets. In an effort to create more flexible purchasing options for its customers, Oztix also recently completed full integration with Australian start-up and market-leading ticket resale service Tixel, as well as with its other Australian hit, Zip Pay.
For Oztix co-founder Stuart Field, COVID represented a significant opportunity for the company. He explains, âCOVID saw us on the verge of losing everything, but it ended up being a blessing in disguise. We are now a much stronger, more resilient company that has spent the downtime developing new innovative technologies and refining our processes, so we are able to meet the demands of customers who come from the other side.
Co-founder Brian Chladil believes the company’s local roots and adaptability are a testament to its survival, noting âOztix is ââunique in that we are the only independent and Australian full-service ticketing company. Our national reach gives us strength. and on a large scale, but we stay small enough to react and move fast. We have used our COVID time to move forward and evolve and we are now leaner, fighting fit and eager to go. “
Click here to contact Oztix via their entry in the Australasian recreation management Supplier directory.
Images: Oztix news site (top and middle) and company co-founders Stu Field and Brian Chladil (bottom).
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October 25, 2021 – Oztix and Tixel integrate platforms to fight against unfair ticket resale practices
February 18, 2020 – Extension of the partnership between Oztix and BIGSOUND
November 6, 2019 – Oztix renews its partnership with The Croxton Bandroom
May 2, 2019 – Oztix announces new appointments and business developments for 2019
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