Nutrition website

Oztix Celebrates 18th Anniversary with New Branding and Website Relaunch


Australia’s largest independent ticketing company, Oztix, today celebrated its 18th anniversary by launching a new branding and website, including the smartest personalized event recommendation service on the market.

Prior to COVID, Oztix sold over 2.5 million tickets per year and when the pandemic struck it created a significant period of stress, uncertainty and lost revenue for the company and the team.

While really busy not making any money, Oztix took the time to implement some of the most significant jobs and improvements in the company’s history – emerging stable, streamlined, and ready to go.

The Oztix smart homepage is launched today, a first in the Australian ticketing industry. Driven by a leading proprietary recommendation engine and powered by Oztix customer profile data, AI technology creates an entirely unique browsing experience for every user. With 18 years of enriched consumer insight, algorithmic learning, and shopping and browser interaction data, the new homepage delivers a highly personalized browsing experience, while serving as a leading promotional channel on the market.

Similar to accessing a well-used Spotify or Netflix account, the Oztix smart homepage will provide its customers with a reliable and personalized concert guide. Each time the website is used, the recommendation engine gets more information to become smarter. Those who want an even more personalized experience can add additional information to reinforce recommendations such as location, favorite artists, or event categories.

Modeled on the company’s recommendation email engine, which when launched quadrupled ticket conversions, the Oztix team applied this proven technology to the browsing environment. Beta testing has already given incredible results.

Since the start of 2021, Oztix has made significant improvements to its full feature set. Their customer reporting platform now allows promoters to easily compare ticket sales between their events.

Customers now have the ability to split settlements, ask personalized questions of customers during the purchase process, and easily bundle products with tickets. In an effort to create more flexible purchasing options for its customers, Oztix also recently completed full integration with Australian start-up and market-leading ticket resale service Tixel, as well as with its other Australian hit, Zip Pay.

For Oztix co-founder Stuart Field, COVID represented a significant opportunity for the company. He explains, “COVID saw us on the verge of losing everything, but it ended up being a blessing in disguise. We are now a much stronger, more resilient company that has spent the downtime developing new innovative technologies and refining our processes, so we are able to meet the demands of customers who come from the other side.

Co-founder Brian Chladil believes the company’s local roots and adaptability are a testament to its survival, noting “Oztix is ​​unique in that we are the only independent and Australian full-service ticketing company. Our national reach gives us strength. and on a large scale, but we stay small enough to react and move fast. We have used our COVID time to move forward and evolve and we are now leaner, fighting fit and eager to go. “

Click here to contact Oztix via their entry in the Australasian recreation management Supplier directory.

Images: Oztix news site (top and middle) and company co-founders Stu Field and Brian Chladil (bottom).

Related Articles

November 22, 2021 – Federal government rejects call for a national accident insurance plan

November 19, 2021 – Sunshine Coast gears up for major event industry revival in 2022

November 17, 2021 – Sydney Festival 2022 to inspire and entertain with over 130 events

November 17, 2021 – Event and tourism ticketing agencies to integrate New Zealand’s My Vaccine Pass

November 14, 2021 – Victorian government reveals event insurance scheme to revive live music

November 5, 2021 – Theater Royal Sydney ticketing partnerships set to offer patrons a premier experience

November 2, 2021 – Ticketek integrates mobile tickets with COVID registration and vaccination status apps

October 25, 2021 – Oztix and Tixel integrate platforms to fight against unfair ticket resale practices

February 18, 2020 – Extension of the partnership between Oztix and BIGSOUND

November 6, 2019 – Oztix renews its partnership with The Croxton Bandroom

May 2, 2019 – Oztix announces new appointments and business developments for 2019

Ask for a little favor
We hope you enjoy the news we publish. While you are here, can we ask for your support?

The news we publish on is independent, credible (we hope) and accessible for free, with no pay walls or annoying pop-up ads.

However, as an independent publisher, can we ask you to support us by subscribing to the print version? Australasian recreation management magazine – if you don’t already.

Published bimonthly since 1997, the print Australasian recreation management differs from this website in that it publishes longer, in-depth and analytical articles covering water sports, attractions, entertainment, events, fitness, parks, recreation, sport, tourism and management sites.

Subscriptions cost just $ 90 per year.

Click here register.