A long-running animated comedy series has poked fun at cryptocurrency volatility on several occasions. Now, a new made-for-streaming movie pokes fun at the crypto industry and the celebrities who have been used in commercials.
What happened: A new streaming special titled “The Streaming Wars Part 2” from “South Park” takes on cryptocurrency.
The film is streaming on the Paramount+ streaming platform from World Paramount (NASDAQ: PARA)(NASDAQ: PARAA).
According to Decrypt, the new film goes after celebrities, including Matt Damon, Gwyneth Paltrow, Reese Witherspoon, Larry David and Naomi Osaka, who promoted cryptocurrency.
The film primarily takes on Damon, who starred in an ad for Crypto.com that featured the tagline “Fortune smiles on the brave.”
In the new film, the Crypto.com ad is recreated except instead of holograms of famous moments in history, there is now recycled water.
“We are living in a severe drought. There’s just no choice anymore,” Damon says in the film.
Instead of promoting Bitcoin (CRYPTO: BTC), Damon is now pedaling a very different product.
“Hi, I’m Matt Damon. You’ve heard me talk about the wonders of cryptocurrency and now there’s a company that can give us that new source: Pipi Water!
The ad shows Damon dousing his lawn with the new liquid, using it for showers and enjoying a pint to drink. Other celebrities also endorse the new product.
“The Streaming Wars Part 2” is the fourth TV movie of “South Park”.
Related Link: Super Bowl LVI Becomes The Crypto Bowl With Big Game Ads And Campaigns
Why it matters: This isn’t the first time Damon has been targeted by ‘South Park’ creators Trey Parker and Matt Stone. Damon was a star character they made fun of in their movie “Team America: World Police.”
“South Park” also touched on cryptocurrency and Bitcoin in the 2021 “Post COVID” special “South Park” movie episode. In a scene that showed the characters 40 years in the future, Stan was in a hotel and asked to pay in Bitcoin. The film premiered on Paramount+ on November 25, 2021.
“It’s the future, we’ve all decided centralized banking is rigged, so we trust improvised Ponzi schemes more,” an employee told Stan.
Damon was also referenced in a 2022 episode titled “Pajama Day” with one of the title character’s classmates saying, “My dad said he listened to Matt Damon and lost all his money.”
Bitcoin was trading above $57,000 on November 25, 2021 when the show first referenced the cryptocurrency.
As of this writing, Bitcoin is trading at $20,947, making it an easy target for the comedy show.
Parker and Stone signed a deal with Paramount in 2021 for six more seasons of “South Park” which also included the addition of 14 films for the Paramount+ streaming platform. The duo said new streaming platforms make it easier to create new cinematic content for the series.
Paramount+ is one of many streaming platforms that saw an increase in subscribers in the first quarter, a quarter that saw Netflix Inc. (NASDAQ: NFLX) reports its first loss of subscribers in over 10 years.
Additional exclusive movies for well-known Paramount shows being added to Paramount+ could help the streaming platform grow.
PARA Price Action: Paramount shares rose 4% to $25 on Friday.
Photo: Courtesy of Clive Varley on Flickr