Given the vital role good nutrition plays in a pet’s health, it’s no surprise that Independent Pet Partners (IPP) has made “food” the foundation and first of its 5 pillars of companion animal welfare.®. To achieve wellness through diet, IPP believes that every diet should be unique, with the goal of helping pets thrive, live longer, and prevent predictable conditions. The company provides the resources pet parents need to provide such diets to their animal companions.
The company’s Food Finder, for example, is a quiz-based tool born out of the belief that rotating diets meet the unique needs of pets and a desire to help pet parents customize food bowls. their animals in an engaging, interactive and specific way.
“The tips from our team members, the Food Finder tools and the educational content we make available in our in-store and online communications complement our mission to make parenting easier, smarter, social and fun,” says Tricia Nichols. , Marketing Director at IPP.
Although IPP’s retail banners stock a plethora of pet food and treat brands, certain criteria are in place to discern which manufacturers meet the company’s high standards.
Brad Kriser, Director of Education, describes PPI’s assortment as a variety of high-quality, healthy in-the-bowl solutions for a variety of needs, such as senior diets, special digestive needs, raw eaters , hydration needs and special diets for puppies, kittens. , etc.
To name just a few of the criteria IPP uses to decide which brands to partner with, Kriser highlights a commitment to quality ingredients, transparent sourcing, a focus on independent pet stores, sustainability, a focus on social good and a desire to continue to improve the pet nutrition experience and offerings. Additionally, brands are regularly met and audited to ensure they continue to meet the highest standards.
“One of the most important things we can do as a trusted retailer and educator is to work with and focus our attention on the brands that produce the best quality products with the highest integrity,” says Kriser. “We have focused our attention on a set of core brands that we can work closely with to create a synergistic experience that provides our customers with great variety while allowing our team to be educated on these brands and able to speak to them at a high level to provide our customers with the best possible nutrition for each individual.
This wide range of brands allows the IPP team to work with customers individually to determine which specific balance will best benefit their pet and suit their lifestyle. Kriser emphasizes that pet nutrition is not one-size-fits-all, which is why IPP’s approach is based on both listening to and educating customers on how to improve nutrition. of their animal and on maintaining a fluid dialogue to fully understand the needs and desires of both pet and parent.