These are some of the major nutrition trends discussed among national nutrition media, food industry executives and trend forecasters at the Nutrition News Update conference presented by Appetite for Health this week. Other major trends include flexible or mixed plant-based meals, recipes that boost the immune system, and the increased demand for healthy carbohydrates from whole grains like oats, ancient grains like sorghum, and cereals made from sorghum. whole grains.
The conference brings together food industry marketers and nutrition scientists with the country’s leading food and nutrition media representing more than 80 leading media including prevention, women’s health, fitness, cuisine light, Martha Stewart alive, Dr Oz, Yahoo and MSN.
âWe knew firsthand as food and nutrition media professionals how COVID-19 was disrupting the way Americans eat, but the data presented really clarifies a lot of what we thought was happening in them. consumer kitchens, “explained Julie upton, MS, RD, co-founder of Appetite for Health, the organizer of Nutrition News Update. “People are looking for more foods rich in vitamin C such as citrus fruits and berries as well as probiotics, in an effort to help improve immune health.”
Another nutritional mega trend highlighted at the meeting is the shift to a more flexible plant-based diet where individuals can mix vegetables, like fresh chopped mushrooms, nuts or whole grains into ground meat dishes. or poultry to reduce their overall animal consumption. based products. “Look for more burgers, meatballs and other ‘mixed’ products on supermarket shelves in the near future,” predicted Katherine brooking, MS, RD, co-founder of Appetite for Health. âThese products appeal to ‘flexitarian’ eaters more than strict vegetarians looking for 100% plant-based alternatives to meat products. “
As consumers visit grocery stores less often due to the pandemic, they are now buying more frozen foods and basic items to prepare homemade meals. Buyers are also looking for more vegetable and fruit foods and drinks, which are more nutritious, without added sugar or artificial ingredients. With anxiety and stress levels skyrocketing, foods, drinks, and supplements formulated to support sleep and mental wellness are all the rage.
In addition to health and wellness, buyers also prioritize local and sustainable choices wherever possible. Food and beverage brands that have a good story to tell on sustainability, climate, animal welfare, nutrition and social responsibility are likely to be the winners during this time of pandemic which has exposed many problems in the global food supply chain.
About appetite for health
Appetite for Health is an award-winning nutrition communications company founded by dietitians, Katherine brooking and Julie upton. The company has been providing nutritional content for national broadcast, print and electronic media for over a decade.
SOURCE Appetite for health