NEW YORK–(BUSINESS WIRE)–July 25, 2022–
P.volve, the leader in evidence-based functional fitness, reports record sales for the year and for the first half of 2022. The company reports that its membership base grew 145% over the past year. Sales of new memberships increased 61% for the first half of 2022. With rising COVID concerns, the company, which has active members in all 50 states, says 87% of members choose hybrid memberships that give women the choice to attend live classes. virtual classes in the studio or “on demand” via its digital/streaming platform or a combination of both.
This press release is multimedia. View the full press release here: https://www.businesswire.com/news/home/20220725005278/en/
“When it comes to COVID issues, the numbers indicate that our members are hedging their bets on possible gym restrictions,” said Julie Cartwright, president of P.volve, a woman founded and operated by a woman, whose name is derived from “staff”. evolution.”
Noting that P.volve membership sales are up 500% compared to March 2020, when the COVID-19 lockdowns began, Cartwright said, “The pandemic has permanently changed the way women want and where they work, and we believe that our business model is able to withstand the increased concerns about the new BA.5 variant.
P.volve also reports that its member attrition rate is below 8%, well below the fitness industry standard of 27.6%.
P.volve also reports that business and footfall are up in its main hubs of New York, Los Angeles and Chicago:
- Memberships in the Los Angeles area are up 146% over the past year and first time memberships are up 91% for the first half of 2022 (through June 30). Attendance for in-person classes grew 80% this year at P.volve’s LA studio.
- Memberships in the New York area have grown 200% over the past year, and first-time membership sales are up 61% for the first half of 2022. Attendance for in-person classes at the studio from P.volve in New York grew 115% this year.
- Memberships in Chicago have grown 90% over the past year, and first-time memberships are up 30% for the first half of 2022. Attendance for in-person classes at Chicago’s P.volve studio has increased 30% this year.
Due to its popularity, P.volve plans to continue expanding its footprint with franchise locations. “The expansion of our physical presence is a testament to the loyalty of our P.volve members and the strength of our business model that provides choice for women,” said CEO and Founder Rachel Katzman.
P.volve, the leader in evidence-based functional fitness, delivers innovative content and experiences to members worldwide. Her science-backed holistic fitness method for women harnesses the power of functional movement to nourish and restore while shaping, toning and strengthening. A hybrid fitness model, P.volve can be experienced in the studio and through live and on-demand virtual classes. P.volve offers a growing footprint of franchised studios, exclusive gear, and global availability. Based in New York, P.volve has members in all 50 states. For more information, please visit www.pvolve.com and @pvolve on Instagram.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220725005278/en/
CONTACT: Sarah Churbuck
The Hubbell Group, Inc.
Tel (561) 289-6362
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: WOMEN COVID-19 CONSUMERS HEALTH FITNESS & NUTRITION
Copyright BusinessWire 2022.
PUBLISHED: 07/25/2022 09:17 AM/DISC: 07/25/2022 09:18 AM
Copyright BusinessWire 2022.