CBD is still a hot ticket
The event started with a series of shorter presentations on the science and marketing of CBD, followed by a panel discussion. The news earlier this month that the NFL awarded $1 million in cannabinoid research funding for pain management and neuroprotection in concussion helped energize the discussion. Panelists agreed that problems abound in the sector. The oversupply of raw materials is an important factor and the overcapacity of extraction capacities is another. Sorting these out means more shocks are in store for the market, but the underlying demand for the ingredients means better days are ahead.
Community is key
The word “community” came up time and time again during a CEO session featuring American Barbell’s Doug Katona, Ghost’s Dan Lourenco and CoreFX’s Denis Neville. The focus of the session was to see how these leaders were able to steer their businesses through the worst the pandemic had to offer. The key they all mentioned was fostering community with their staff, customers and end users of their products. Contrary to a “go around the wagon” mentality that is mostly defensive, the pandemic has proven to be an opportunity for these companies to proactively build stronger connections through these networks. What doesn’t kill you really makes you stronger.
Creatine is still king
Creatine expert Richard Kreider, PhD, from Texas A&M University presented the latest research on this inherited ingredient. Dr. Kreider was there when research into the monohydrate form of the ingredient, which was started in Germany, began to kick off. The ingredient was once thought to benefit young male consumers involved in motor sports like bodybuilding or weightlifting with little added benefit, and in fact was viewed with suspicion by some sports bodies. Kreider said the molecule has been shown to be involved in so many cellular processes that it should be considered a general health and wellness ingredient in addition to its demonstrated effects on musculature.
Innovation is always in full swing
Research expert Ralf Jäger, PhD, director of the scientific consulting company Increnovo, has laid out a roadmap for innovation in the field of sports nutrition. It is a multi-faceted process that involves first identifying market needs and then putting in place a research plan capable of creating an ingredient with positive benefits that is exclusive enough to be commercially viable. Jäger gave a detailed insight into this process in two case studies for two ingredients for which he had personally led the development process.
Nutrition Considerations for College Athletes
Rob Masterson, RD, director of performance nutrition at Michigan State University, detailed a day in the life of a varsity athlete. Masterson noted that the biggest challenge is time. Between training, lessons, studies, travel and actual games, athletes have very little time to commit to anything else, including quality nutrition. Masterson explained how education is key to teaching student-athletes the importance of proper nutrition for performance and recovery, and how athletes incorporate nutrition into their hectic lifestyles. “Yes, we do team talks and education, but the real learning happens when an athlete takes the time to sit down with us one-on-one,” said Masterson, who uses a image-based application that allows him to monitor diets remotely. athletes and provide feedback.
Women in the spotlight
With so much attention paid to active women during their reproductive years, an often overlooked population is the growing population of masters level menopausal and post-menopausal women who participate in competitive and non-competitive recreational sports. Susan Kleiner, PhD Owner, High Performance Nutrition and Dawna Salter Venzon, PhD, RDN Principal Nutrition Scientist, Amway Innovation and Science, discussed how brands can create stories for this particular demographic by listening to what their goals are and using a evidence-based marketing. complaints.
Ali Mostashari, PhD, looked at how an individual’s food and supplement intake can influence their physical performance and the tools that can be used to measure it. The CEO of Lifenome highlighted artificial intelligence, which can be used to develop personalized assessments of nutritional needs. Mostashari explained how AI collects data from an individual and uses that data to analyze which ingredients have the greatest efficacy and the least risk. By analyzing an individual’s genetic details, companies can make accurate predictions and dietary recommendations, opening the doors to highly personalized nutrition products and services.