Nutrition news

Growth of Pure Flavor prompts expansion of organic acreage and distribution center

Leamington, ON – After tripling the size of the business at its original site in Leamington over the past 2 years, Pure Flavor® has begun construction of a new 40-acre (16 ha) fully lit high-tech facility as well a new 210,000 square foot centralized distribution center on the same site. Half of the new greenhouse (20 acres) will be dedicated to supporting the company’s organic programs.

“Our year-over-year growth has prompted us to rapidly expand our square footage and distribution network to meet the needs of our retail and foodservice customers,” said Jamie Moracci, President. Pure Flavor®’s organic program continues to experience significant growth with the recent addition of Organic Roma Tomatoes and Organic Cocktail Tomatoes to its line in late 2021. With now 11 different organic items available year-round, the company can now support all program purchases regardless of the season.

“The investments we are making in our infrastructure will ensure that we are well positioned to continue to support our strategic plan to not only expand our business reach, but also increase operational efficiency. When completed in late fall 2022, the new centralized packing station distribution center will support the entire Phase 1-4 campus which covers 115 acres of lighted greenhouse vegetable production that will expand throughout the year,” commented Moracci.

“It’s clear that consumers recognize the value of a high quality organic product grown in a controlled environment,” said Tiffany Sabelli, Sales Manager. “With Pure Flavor® greenhouse-grown organic produce, consumers can have peace of mind knowing exactly how their food is grown while enjoying consistent quality and incredible flavor.”

The brand is at the forefront of another major organic trend: healthy snacking. According to Sabelli, Pure Flavor®’s family organics program helps provide a big boost of nutrition and flavor to homes across the country.

“Families — especially those with young children at home — have increased their healthy snacking habits over the past few years, a trend we plan to continue,” Sabelli said. “We see this having a big impact on organic options and are proud to grow a wide variety of organic snack vegetables year round that have become family favourites.”

The Pure Flavor® team will be exhibiting at the upcoming Organic Produce Summit (OPS) in Monterey, CA on July 14e. To learn more about the Pure Flavor® organic program and its recent expansion, visit booth 908 at the show or visit:


About Pure Flavor® –

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to communities around the world. Our passion for sustainable greenhouse cultivation, our strong support of our retail and foodservice customers, and our focus on consumer engagement are built on a foundation drawn from generations of growing expertise.

We are the next generation of vegetable growers, inspired to put quality, flavor and customers first by providing greenhouse-grown vegetables from our strategically located farms across North America.