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Global Sports Nutrition Market to 2030 – Opportunity Analysis and Industry Forecast

DUBLIN, March 24, 2022–(BUSINESS WIRE)–The report “Sports Nutrition Market by Type, End User, and Sales Channel: Global Opportunity Analysis and Industry Forecast, 2021-2030” has been added to from offer.

Sports nutrition products are specialized nutrition products designed to improve performance and increase recovery rates during and after sports activities such as athletics, training or weight training. These products are made with beneficial ingredients for the body and help provide the body with proteins, nutrients, minerals and amino acids that will help increase the efficiency of physical activities and provide better results. The most commonly used forms of sports nutrition products are protein powders and sports drinks, however, other supplements like RTD protein drinks, energy bars, sports supplements and Iso drink powder are also widely used. by consumers.

Sports nutrition products are consumed before or after a rigorous workout. These products are specially designed and manufactured to facilitate training by providing energy and strengthening muscles by allowing muscle regeneration and growth as well as recovery of the body and replenishment of nutrients. Protein powders aid in gaining muscle mass or maintaining lean muscle mass depending on the type of training regimen they are combined with. Creatine and BCAAs help provide more energy to the body in the pre-workout phase and help build muscle. Isotonic drink powders and sports drinks help replenish the body’s mineral and electrolyte stores and help hydrate the body and prevent excessive fatigue. RTD protein shakes and energy bars are good and fast sources of protein that are readily available and help provide good nutrition to the body. These ready-to-eat and drink products are also widely used by regular consumers due to their benefits and as a healthy meal replacement or snack. All these factors lead to the expansion of the sports nutrition market.

The demand for pre-packaged healthy snacks and beverages has grown as people’s tastes for packaged snacks and confections have grown. Additionally, the busy work schedules of consumers coupled with the limited time available to cook meals, especially in the morning and afternoon, are factors that increase the demand for ready-to-drink energy bars and protein shakes. Consumption of ready-to-eat energy bars and protein shakes has also been supported by increased purchasing power and a growing preference for tasty foods that are also nutritious. Also, people often eat delicious nutrition bars and drinks with flavors like chocolate, peanut butter, caramel, and vanilla during parties and festivals for extra energy. The increase in the global participation rate in various festivals and sporting activities has also resulted in high revenue generation. Additionally, the popularity of pre-packaged snacks on the go has skyrocketed the demand for ready-to-eat energy bars and protein shakes. Moreover, the variations of ingredients in these snack products attract the attention of customers, encouraging them to purchase such items, thus driving the growth of the market.

In recent years, consumer awareness of organic products and foods has increased. Most packaged foods available in the market contain a variety of chemicals, some of which are very harmful to health, such as preservatives and flavoring additives. Some preservatives are also associated with adverse effects, which may include unpleasant reactions in consumers sensitive to a particular preservative or a potential increased risk of cancer. In such a situation, going organic with products without pesticides, chemicals or processed additives and choosing natural and organic foods to minimize the risk of illness, disease and disorders is the new trend. Many consumers avoid chemical ingredients in their foods, health foods, functional foods, proteins and nutraceuticals. As a result, the demand for naturally derived ingredients and organic canned tomatoes continues to grow.

Market dynamics


  • The multiple benefits of sports nutrition products

  • Increased fitness activities among consumers.

  • Packaged snacks and healthy foods are increasingly popular with consumers.



Sports nutrition market segments

By type

  • protein powder

  • Powdered iso drink

  • Sports supplements

  • Ready-to-drink protein shakes

  • Sports drinks

  • Energy bars

  • Other

Per end user

  • Athletes

  • Bodybuilders

  • lifestyle user

By sales channel

  • Hypermarket/Supermarket

  • Specialty stores

  • Fitness centers

  • online channel

By region

  • North America

  • we

  • Canada

  • Mexico

  • Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • The rest of Europe

  • Asia Pacific

  • China

  • Japan

  • India

  • Australia

  • South Korea

  • Rest of Asia-Pacific


  • Brazil

  • Argentina

  • South Africa

  • Rest of LAMEA

Key players

  • AbbottNutrition, Inc.

  • Clif Bar & Company

  • Glanbia Plc.

  • GNC Holdings

  • Otsuka Pharmaceutical Co., Ltd.

  • PepsiCo Inc.

  • Post Holdings, Inc.

  • Reckitt Benckiser Plc Group.

  • The Coca-Cola Company

  • Yakult Honsha Co., Ltd.

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Laura Wood, Senior Press Officer
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