Nutrition website

Fresh Express Introduces Refreshed Website and Crave Tool to Improve Consumers’ Online Experience

ORLANDO, Florida., February 15, 2022 /PRNewswire/ — Express fee®the leading value-added salad brand, today announced the launch of its newly refreshed website, designed to enhance the online experience and make it easier for consumers to find, review and enjoy than never more than 320 delicious, nutritious and convenient recipes.

Fresh Express introduces an updated website and Crave Tool to enhance the online consumer experience.

Fresh Express offers over 100 varieties of fresh and healthy salads ranging from leafy green salads such as baby spinach, romaine and sweet butter to premium salad kits such as the Twisted Caesar Chopped Salad Kit range and pledges to provide the freshest products. product, conveniently.

The new website offers authentic and accessible content for anyone who loves to eat. The updated design is now consistent with the packaging refresh rolling out in 2021 and enhanced navigation options will allow Fresh Express to connect and deliver additional value to its customers through mouth-watering recipes, inspirations for meals, product information and retail availability. New and updated website features include:

  • A refreshed Crave Toolthat helps consumers find delicious recipes that pile their plates with nutrient-dense Fresh Express greens based on the flavor and type of meal they crave

  • Convenient and easy-to-browse product categories and recipes with search function

  • Defined subcategories for additional offerings including Organics and Chiquita Bites

  • Seasonal content and recipes, plus everyday meal inspiration

  • Mobile optimization for a smooth experience on all devices

“First impressions are everything – even those made online – so it was time to update our site with a clean, contemporary design that better reflects the Fresh Express brand and the needs of today’s consumer,” said Robin Bell, Marketing Manager at Fresh Express. “The new website does a fantastic job of educating consumers about our products and easy ways to add convenience and flavor to their meals at home, and the Crave tool will help them crush their cravings by just three easy steps.”

Consumers can expect additional website updates in the near future, including a resource for Fresh Express sustainability news and other company initiatives and a blog with exclusive content from the brand’s team of expert chefs, how-to videos and more.

Fresh Express salad mixes and kits are available in the refrigerated section of grocery stores nationwide, with a suggested retail price of $3.69. Learn more about Fresh Express and check out the new website experience at www.freshexpress.com.

About Fresh Express®
Express fee® is the leading value-added salad brand and is dedicated to providing consumers with healthy and convenient ready-to-eat salads, leafy greens, vegetables and fruits. With the invention of its special Keep Crisp® bag in the 1980s, Fresh Express pioneered the retail packaged salad category and was the first to make it available in grocery stores nationwide. Today, Fresh Express fresh salads come in over 100 different varieties offering exciting new flavors and convenient new ways to meet everyday dietary needs for conventional and organic fresh produce. Each week, more than 14 million consumers enjoy healthy and convenient Fresh Express ready-to-eat salads, spinach and vegetables. For more information, visit www.FreshExpress.com.

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SOURCE Fresh Express