The Israel-based company develops plant-based food and nutrition products for infants, toddlers, children and adults, and noted that in Q4 2021, it will start selling products on platforms in line of Walmart and Kroger, including its Kids Shakes.
Else Nutrition Holdings Inc (OTCQX: BABYF, TSX-V: BABY) continues its drive to become a global brand in health nutrition, the company said, outlining the main drivers of sales growth for 2022.
The Israel-based company develops plant-based food and nutrition products for infants, toddlers, children and adults, and noted that in the fourth quarter of this year, it will begin selling products on the market. Walmart and Kroger’s online platforms, including its Kids Shakes.
Kids Shakes launched on Amazon in September 2021, and monthly sales are growing at a rate of 10% per month (MoM) with 60% repeat purchases with over 650 subscribers and are expected to accelerate as the range of products grows significantly in 2022, Else also noted.
In 2022, Else plans to expand its sales to more than 4,000 retail stores and continue to expand its product line. Over the next year, the company’s product line will grow to over ten and over 20 storage units (SKUs) in the United States, while a product line is also planned for the Extreme- East, Europe and Canada.
In Canada, Else plans to launch three products in the first quarter of 2022: Toddler Drink (powder), non-organic; Beverages for children (powder), non-organic, flavored; Super Cereal, organic, in flavors.
READ: Else Nutrition expands product offerings on iHerb to include blend of herbal kids’ shakes
Meanwhile, Else will continue to sell on her online store, also add a Canadian online store, and build a United States-based Team of Healthcare Practitioners (HCPs).
In terms of marketing, Else said he plans to grow his Instagram account to 100,000 brand followers and expand his influencer partnerships to “mega-star” levels. It will also target paid online campaigns to support the launch of Else retail stores.
“We are very excited about the plans for continued growth in North America and the launch of Else in other countries over the coming year,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition. .
“We will continue to add clean whole food products to our line as we seek to become a global brand in health nutrition. “
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