The American Soybean Association and Global Initiative for Soybeans in Human Health’s Eggstra-O campaign with the Ghana National Egg Campaign Secretariat (GNECS) was launched in Accra.
The campaign which was launched in commemoration of International Women’s Day 2022 also relies on a collaboration with the Women in Poultry value chain and the little cow to highlight the contribution of women in the poultry industry and encourage diets. egg-based as beneficial, healthy and a good way to fight malnutrition in children.
The campaign is themed “Eggstra-O nutrition for all”.
The launch also brought together all relevant stakeholders including the AgriHouse Foundation, Women in Agriculture (AWIA) and the African Women in Agriculture and Animal Resources Agribusiness Network (AWARFA-N).
Madame Comfort Acheampong, Coordinator of GNECS, said the campaign aims to educate the Ghanaian public on the nutritional and health benefits of egg consumption to help counter the myth surrounding eggs and provide knowledge on the best ways to cook the eggs for maximum benefits.
She said it was important to break the myth around eggs and as such the Secretariat was working with the Ministry of Health to develop various campaigns for both vendors and consumers.
Ms Acheampong said the campaign theme would lead to an increase in protein-rich foods for all age groups.
She said the campaign will continue until the end of December 2022 and will include targeted training for poultry value chain stakeholders across the country. It would also carry out activities focused on public education, such as a roadshow entitled “The Eggnite Roadshow” and institutional visits to the regions of Greater Accra, Central, East, Volta, West, Upper East and Upper West.
“Institutional Education will provide healthy egg nutrition for selected schools, hospitals and religious organizations. The goal is to raise awareness of eggs as a nutrient-dense protein source for everyone, which will in turn by a thriving Ghanaian poultry industry.
Speaking on the benefits of egg consumption, Ms Naana Adjei, dietician, said that “eggs are a nutritious addition to a healthy diet for different age groups, and current evidence debunks many myths around eggs”.
She was confident that the new campaign, building on similar ones, would educate many more Ghanaians about the health benefits of eggs for children, adults and the elderly.
“Eggs are a rich source of protein and vitamins. A large egg contains about 6 grams of protein. Eggs are also a good source of other nutrients, including vitamin D, which supports bone health and the immune system, and choline, which supports metabolism and liver function, as well as fetal brain development. Eating eggs also provides greater satiety (reduces hunger) during the day.
Ms. Fortune Kyei, Secretary of AWIA, said women must come together as a united force to pursue gender equality globally, advocate for sectoral policies for women, market expansion and access to finance and capacity building.
“We must come together to leverage the contributions women in agribusiness around the world are making to promote climate change, economic growth, trade well and build resilient businesses.”
She called on all women to team up, take charge and live to make this year’s International Women’s Day a reality.
In 2017, Ghanaian egg farmers, health advisers, government leaders, academic partners and others joined the WISHH program to launch Ghana’s national egg campaign, to provide educational messages on eggs as an abundant source of protein, vitamins and more.
The results of the 2020 egg consumption survey showed that per capita egg consumption increased from 172 in 2016 to 235 in 2020. The consumption survey and campaign were key components of AMPLIFIES (Assist in the Management of Poultry and Layer Industries with Feed Improvement and Efficiency Strategies) Ghana Project that started in 2015.