Nutrition website

Dymatize launches new website with improved user experience and improved ease of purchase

Those committed to their fitness journey can now browse by performance goal, locate products with improved technology or buy

EMERYVILLE, Calif., March 15, 2022 /PRNewswire/ — Dymatizethe world’s most trusted sports nutrition brand, today announced the launch of its newly redesigned website, packed with product recommendations, fitness and nutrition resources, and macro-friendly recipes.

Dymatize’s easy-to-use site navigation features a simple interface where users can interact with unique, organized content that’s categorized by performance goals. The website also features a simplified user and where to buy experience to easily search and locate products, both in-store and online.

“Over the past two years, we have conducted extensive market research to better understand how our brand is perceived and, more importantly, what our customers want and need. The results of our research have inspired us to rethink the look and feel of our website and social pages,” said Priya Kumar, Marketing Director at Dymatize. “My team has worked hard alongside our highly skilled digital marketing agencies to design an online experience that better reflects our brand today and empowers our consumers with the right information to achieve their performance goals.”

The website redesign is one of many digital updates for Dymatize, as the brand also revamped its social content strategy to better engage with consumers. An additional feature of the site will launch in April, the most exciting being a macro calculator that provides suggested macronutrient targets based on user habits and goals.

“We are really proud of what our team has developed,” added Kumar. “Our new digital footprint does a great job of showcasing the Dymatize brand in an engaging and powerful way.”

To visit the new site or to learn more about Dymatize and its products, visit www.dymatize.com.

About Dymatize
Dymatize is committed to providing athletes with the most innovative and effective sports nutrition products available anywhere. With real science as the backbone of every product, Dymatize works with researchers and scientists around the world to ensure products support resistance training and fitness goals without compromising safety. Situated at Emeryville, California, and part of BellRing Brands, Inc., Dymatize manufactures all products in Good Manufacturing Practices (GMP) certified facilities and guarantees that only high quality ingredients are used. All protein powders are Informed-Choice certified to ensure they are tested to be free of banned substances. For more information about Dymatize and its products, visit www.Dymatize.com.

About BellRing Brands, Inc.
BellRing Brands, Inc. is a rapidly growing leader in the global convenient nutrition category, offering ready-to-drink shakes and protein powder products. Its leading brands, Premier Protein® and Dymatize®, appeal to a wide range of consumers and are distributed through a diverse network of channels, including clubs, food, drug, mass, e-commerce, specialty and convenience. . BellRing’s commitment to consumers is to strive to manufacture highly effective products that deliver best-in-class nutrients and superior taste. For more information, visit www.bellring.com.

SOURCE Empower