And why is this the perfect time to give this powerful tool the attention it deserves.
Let’s talk about your practice site. When was the last time you visited your own site? Did you click on the pages? Have you updated the content?
If it’s been a while, let it remind you to give your website some well-deserved attention. It can be a powerful marketing tool, if done right. Conversely, an outdated, slow, and poorly designed site will reject more patients than you might think. In fact, 89% of dental patients surveyed said they started doing business with a competitor because of a bad online experience.
Will a website be the only reason more business comes to you? Not quite, but an updated, user-friendly site will attract more leads to your practice, in which case your expertise and the customer service skills of your staff should be able to turn them into patients. Here are 5 signs that your website is outdated.
Your website is not performing well when viewed from a mobile device.
Previously, all websites were designed for desktop, but as smartphone usage has moved beyond traditional desktop usage, websites now need to be optimized for mobile devices. They ideally use a mobile design and can accommodate a range of screen sizes, ensuring that your website will be easily accessible, readable and clickable regardless of the device the patient is using. Another important point is that Google rewards mobile friendly websites, so it is important that your website is optimized for mobile.
Your website is slow.
Anyone who has had to wait for a web page to load can understand how frustrating this delay can be. Today, 47% of users expect a website to load in 2 seconds or less. If your website isn’t loading fast, there are likely other competitors with super-fast sites that patients will visit. Don’t let that happen. There are several factors that can slow down your website, so contact your web designer to see what needs to be done to resolve this issue. You don’t want users to walk away because it’s too slow.
Your site is not secure.
Switching to Hyper Text Transfer Protocol Secure (HTTPS) from an HTTP site might not seem like a major concern. However, for any business whose website has a patient login feature, the security of patient information is essential. An HTTPS provides a secure connection to users of your website and involves the installation of an SSL (Secured Socket Layer) certificate. Simply put, it encrypts data so that if a hacker breaks into your website, none of your patient’s information will be compromised.
Your website is not serving your current patients.
Your website should appeal to potential patients, but a lot of features can also be added to streamline communication with current patients. More and more companies are adding online appointment functionality so patients can plan and modify upcoming visits on the go, from the comfort of their smartphones. Accepting online payments is another handy addition that can help increase collections and reduce reception workload. Allowing patients to complete and submit their medical history updates and other forms online is another time saver they will appreciate.
Your website is not attracting new patients.
Did you know that most patients will go online to search for a practitioner, even after getting a referral? This means that your website will be the focus of their search for a new dentist, so the site should make the best first impression possible.
Your website should also contain things that today’s patients are looking for, including easy-to-find hours of operation and contact details (readable without having to pinch or zoom), an “About Us” page. up-to-date with team photos, and links to social media and online review profiles. Live chat, online scheduling, and online patient forms and payments are other features that are sure to impress new and existing patients.
This story was originally published in our sister post Dental Product ReportÂ®.