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3 reasons why you should promote employee safety on your website


Employee health and safety should always be a priority for every restaurant.

You would think that medical workers might be at the highest risk when fighting COVID-19 on the front lines. Surprisingly, this is not the case. In fact, a UCSF study found that line cooks are actually the most at risk, with more deaths from COVID in the food and agricultural industries than anywhere else.

In light of this information, the steps you take to protect your employees are of the utmost importance. You rely on your cooks, waiters and management staff to run your restaurant, just as your customers rely on you for safe, high-quality food. Without consistent health and safety measures in place, you are putting lives at risk.

But integrating these policies alone is not enough. Highlighting employee safety is one of the many ways the pandemic has changed restaurant marketing. And while there are plenty of reasons for doing so, the following should be more than enough to convince you to promote restaurant employee safety on your website.

1. To protect workers

First, the desire to protect all of your employees should be the primary motivator for every security policy and practice you promote. Create a business continuity plan that answers the question of what happens when and if there is exposure to COVID-19 in your restaurant. It can also process when there are new national or local guidelines for operation. It should never place the health of employees above your desire for profit. No matter how you feel, your restaurant is replaceable, human life is not.

Once effective safety measures are in place and match CDC guidelines, you need to begin the process of marketing what you have done to keep workers safe through your digital platforms. While this may seem like spurious self-promotion, there is one main reason why it isn’t: Marketing security measures allow your employees and customers to hold you accountable.

People are fallible. Perhaps nothing in recent history has proven this as well as the varied responses to the pandemic. However, by making it clear to the general public what your security policies are, employees and customers can point out, hopefully politely, where those policies are not being properly followed.

From there, you are able to make changes and ensure safety measures are adhered to, all to prevent illness and death in your workplace.

2. To make customers feel safe

Second, you need to create an environment where guests feel safe dining or ordering take out food. Clarity and cleanliness are key aspects of an effective customer service approach. Marketing your employee safety measures is one way to achieve this in the age of COVID.

Presenting your employee health and safety policies on your website and through omnichannel marketing platforms gives customers all the information they could need to feel safe. It also goes way beyond COVID-19. With the annual resurgence of the flu, customers must at all times feel as if they are in an environment conducive to employee health.

Reports have shown that up to 12% of food service workers actively served while ill with symptoms such as vomiting and diarrhea. No one wants to dine in an environment where this is happening. So, to keep COVID and the flu out of your restaurant, you need employee safety measures that include sick pay.

Customers understand that without proper treatment of employees, disease will infiltrate restaurants at higher rates. For this reason, marketing your employee health and wellness as a priority will go a long way in not only making customers feel safe to eat your food, but also attracting new talent.

3. Attract new talent

These days, finding and retaining the ideal employees in any restaurant is not that easy. At all levels, the restaurant industry struggles to hire as many workers as it needs to effectively meet demand. Jobs are there, but for a multitude of reasons workers are leaving the industry.

One of these reasons is a security concern. Food service workers see reports like the UCSF study and don’t want to take those risks. However, by marketing the steps you take to keep employees safe, your restaurant can better allay those fears to attract the talent you are looking for.

As an added guarantee of employee safety, you may even consider offering bonuses to employees who receive COVID and flu shots. Adding an incentive can help you mitigate risk while encouraging workers to stay as safe as possible. Additionally, marketing these incentives can increase your ability to reach and comfort both your potential employees and your customers.

Employee health and safety should always be a priority for every restaurant. The risks of not maintaining a safe environment for food preparation and meals can lead to lawsuits at best and death at worst. Implement protective measures that adhere to the science of food and worker safety. From there, you can market your policies to promote your restaurant as a safe place to eat and work.

Managing the public health crisis that prevails in the modern era means ensuring these policies. To protect workers, make customers feel safe, and attract new talent, market your safety measures for an added level of accountability.